FOX 32's ChicagoLIVE interviews Earth Funeral CEO Tom Harries about the company's expansion to Illinois and how soil transformation offers families a more affordable, environmentally friendly option.
Harries explains to ChicagoLIVE's Anita Blanton how Earth Funeral transforms bodies into nutrient-rich soil. The soil transformation process, also known as "natural organic reduction" or "NOR," gives families more meaningful ways to honor their loved ones than conventional options allow. Unlike cremated remains, soil can be planted in a memorial garden, used to grow a tree, or spread in a place that held special meaning, creating new life and lasting connection.
The interview highlights a key trend: sustainable end-of-life services that align with people's values are becoming increasingly popular, and Illinois is now among the states where families can access this green burial alternative. Harries notes that Earth has already worked with close to 10,000 families nationwide, demonstrating strong demand for alternatives to the traditional funeral industry.
On pricing, Harries emphasizes Earth's commitment to transparency and simplicity. The service's cost is comparable to cremation. Earth Funeral's service includes everything a family needs with no hidden fees. This straightforward approach reflects Earth's mission to make the process as accessible and stress-free as possible during an already difficult time.
Harries acknowledges that soil transformation may seem unconventional, but frames it within a historical context: cremation was once considered new and unfamiliar, too. He expects soil transformation to follow a similar trajectory, increasing in popularity as more families learn about the option and recognize its environmental and emotional benefits.