California Resident Privacy Notice

This California Resident Privacy Notice supplements the information and disclosures contained in our Privacy Policy (www.earthfuneral.com/privacy-policy). It applies to individuals residing in California from whom we collect Personal Information as a business under the CCPA.

Personal Information Collection, Disclosure, and Sale

For the purposes of this notice, Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, or as otherwise defined by the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (California Civil Code §§ 1798.100 to 1798.199) and its implementing regulations, as amended or superseded from time to time (“CCPA”).

Personal Information does not include information that is:

• Publicly available or lawfully obtained, truthful information that is a matter of public concern.
• Deidentified or aggregated.
• Otherwise excluded from the scope of the CCPA.

In the preceding twelve (12) months, we have collected and disclosed for a business purpose the categories of Personal Information listed below. We disclose Personal Information to our service providers and contractors (as those terms are defined in the CCPA) to operate, secure, and deliver our Services and the Site, and for other business purposes described in this Notice and our Privacy Policy. The “Sold/Shared” column indicates whether we sold Personal Information or shared it for cross‑context behavioral advertising.

Use of Personal Information 

We collect your Personal Information for the following specific business and commercial purposes:

1. Providing Services: Providing our services.
2. Communicating: Communicating with you, providing you with updates and other information relating to our services and products, providing information that you request, responding to comments and questions, and otherwise providing customer support.
3. Marketing: Marketing purposes, such as developing and providing promotional and advertising materials that may be useful, relevant, valuable or otherwise of interest to you.
4. Personalization: Personalizing your experience on our services, such as presenting tailored content.
5. Sending Messages: Sending you text messages or push notifications.
6. Facilitating Payments: Facilitating transactions and payments.
7. Deidentification and Aggregation: Deidentifying and aggregating information collected through our services and using it for lawful purposes.
8. Job Applications: Processing your job application.  
9. Safety Issues: Responding to trust and safety issues that may arise.
10. Compliance: For compliance purposes, including enforcing our Terms of Service or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.
11. Auditing Interactions: Auditing related to your interaction with our services and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with other standards.
12. Fraud and Incident Prevention: Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
13. Debugging: Debugging to identify and repair errors that impair existing intended functionality.
14. Transient Use: Short-term, transient use.
15. Contracting Vendors: Contracting with vendors and service providers to perform services on our behalf or on their behalf, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytics services, or providing similar services on behalf of the business or service provider.
16. Research: Undertaking internal research for technological development and demonstration.
17. Improving Our Services: Undertaking activities to verify or maintain the quality or safety of our services, and to improve, upgrade, or enhance our services.
18. Enabling Transactions: Otherwise enabling or effecting, directly or indirectly, a commercial transaction.‍
19. Notified Purpose: For other purposes for which we provide specific notice at the time the information is collected.

Collection of Personal Information 

We collect Personal Information from the following categories of sources: 

1. You/Your Devices: You or your devices directly
2. Users: Other users of our services
3. Advertising Networks
4. Analytics Providers
5. Resellers: Consumer data brokers
6. Partners: Business partners
7. Public: Publicly accessible sources

Disclosure of Personal Information 

In the preceding twelve months since this notice was last updated, we disclosed Personal Information to the following categories of third parties for the purposes of: 

Selling and Sharing of Personal Information

In the preceding twelve months since this notice was last updated, we sold or shared Personal Information to the following categories of third parties for the purposes of: 

Your California Privacy Rights 

If you are a California resident, you may exercise the following rights. 

Right to Know. You may submit a verifiable request for information regarding the: (1) categories of Personal Information collected, sold, or disclosed by us; (2) purposes for which categories of Personal Information are collected or sold by us; (3) categories of sources from which we collect Personal Information; (4) categories of third parties to whom we disclosed or sold Personal Information; and (5) specific pieces of Personal Information we have collected about you during the past twelve months.

Right to Delete. Subject to certain exceptions, you may submit a verifiable request that we delete Personal Information about you that we have collected from you.

Right to Correct. You may submit a verifiable request that we correct inaccurate Personal Information that we maintain about you.

Verification. Requests to know, delete, or correct Personal Information are subject to our ability to reasonably verify your identity in light of the information requested and pursuant to relevant CCPA requirements, limitations, and regulations. To verify your access, deletion, or correction request, please give us a call or send an email to the email address in the Contact Information section, below, and follow the instructions provided in our response to your request.

Right to Opt Out. In some circumstances, you may opt out of the sale or sharing (for cross-context behavioral advertising purposes) of your Personal Information. We honor opt-out preference signals, such as the Global Privacy Control (GPC), when received from your browser. You may also submit an opt-out request by emailing privacy@earthfuneral.com or calling (877) 327-4109. If you would like us to apply your opt-out to both browser-based signals and any offline records we maintain (e.g., historical transactions), please include your full name, email address, postal address, and the nature of your relationship with us in your request.

Right to Limit Use and Disclosure of Sensitive Personal Information. In some circumstances, you may limit our use and disclosure of your Sensitive Personal Information. We do not use or disclose your Sensitive Personal Information for purposes other than the limited purposes permitted by the CCPA.

Right of No Retaliation. You have the right not to receive discriminatory treatment for the exercise of your CCPA privacy rights, subject to certain limitations, including if you are an employee, applicant, or independent contractor of our business. 

Submit Requests. To exercise your rights under the CCPA, please: send an email to the email address or call our toll-free number that are listed in the Contact Information section, below 

Authorizing an Agent. If you are acting as an authorized agent to make a request to know, delete, correct, or opt out on behalf of a California resident, please send an email to the email address in the Contact Information section, below, with a written authorization signed by the authorizing California resident.

Additional Disclosures

Minors. We do not knowingly sell or share (for cross-context behavioral advertising purposes) Personal Information of consumers under 16 years of age. 

Opt-Out Preference Signals. You may also opt out of the sale or sharing (for cross-context behavioral advertising purposes) of your Personal Information by turning on the Global Privacy Control (GPC) in participating browser systems. You will need to turn the GPC on for each browser you use. To learn more about the GPC, visit the Global Privacy Control website.

Contact Information

If you have any questions, comments, or concerns about this notice or our processing activities, please email us at privacy@earthfuneral.com or call us at (877) 327-4109.